matte release
n.— «A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item.» —“Ethics @ Work: Public service or public relations?” Jerusalem Post (Israel) Nov. 17, 2006. (source: Double-Tongued Dictionary)
Further reading
A documentary film called My Beautiful Stutter follows youngsters at a summer camp specifically for stutterers. It’s a place for finding acceptance, support, and confidence for navigating the larger world. And:, “The High Priestess of...
We use the term Milky Way for that glowing arc across the sky. But how people picture it varies from culture to culture. In Sweden, that starry band goes by a name that means “Winter Street,” and in Hawaii, a term for the Milky Way...