matte release
n.— «A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item.» —“Ethics @ Work: Public service or public relations?” Jerusalem Post (Israel) Nov. 17, 2006. (source: Double-Tongued Dictionary)
Further reading
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights...