matchbook college
n.— «County funds have also paid for “internet campuses” that offer learning programs to “fit your learning style and budget” as well as online multiple choice exams that lead to a college degree. They are also referred to as “matchbook colleges” because these type courses have been traditionally advertised on the covers of matchbooks.» —“Taxpayers foot tuition bills for county employees” by Carol Thompson Valley News (Fulton, N.Y.) Nov. 20, 2004. (source: Double-Tongued Dictionary)
Further reading
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...
Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...