marla
n.— «Australia’s kangaroo shooters want to change the image of their product so they can start marketing it as high-quality protein and stop off-loading it as bargain-basement dog meat, a publicist for the industry’s lobby group said on Thursday. Their plan is to rebadge the meat as “marla”—or another anodyne term that dissociates what’s cut up and put in the oven from what happily hops across the parched continent in countless tourism commercials.» —“Wanted: flash new name for old kangaroo meat” in Sydney, Australia Khaleej Times (Dubai, United Arab Emirates) Nov. 24, 2005. (source: Double-Tongued Dictionary)
Further reading
While reading Dean Koontz’s book The House at the End of the World (Bookshop|Amazon), a listener in Ramona, California, encountered the perfect word for the walks he takes with his dog. He now refers to such an excursion as a sniffari. This is...
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights...