mail shot
n.— «Supposing that I decided to rent the mailing lists of other people and send those potential customers a letter (usually referred to as a ‘mail shot’), I might reasonably get between 1% and 2% of those people to buy from me.» —“How to manage win-win-win situations using Joint Ventures” Best-of-the-Internet Website Traffic Resources May 7, 2006. (source: Double-Tongued Dictionary)
Further reading
National Book Award winner Barry Lopez had wise advice for young writers. First, read widely and follow your curiosity. Second, travel or learn a foreign language. And third, find out what you truly believe, because if you’re not writing from...
Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their way into the river over the centuries, everything from ancient Roman jewelry to modern...