mail shot
n.— «Supposing that I decided to rent the mailing lists of other people and send those potential customers a letter (usually referred to as a ‘mail shot’), I might reasonably get between 1% and 2% of those people to buy from me.» —“How to manage win-win-win situations using Joint Ventures” Best-of-the-Internet Website Traffic Resources May 7, 2006. (source: Double-Tongued Dictionary)
Further reading
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...