low-touch
adj.— «The company’s approach is so automated that each batch printed of material requires less than 60 seconds of human involvement. The low-touch approach is partly why VistaPrint charges an average of about $40 for an order of 1,000 business cards, compared with roughly $80 at most print shops.» —“Building a Brand Name, via Business Cards” by Bob Tedeschi New York Times Aug. 20, 2007. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
Amy from Charlotte, North Carolina, reports a dispute arose when visiting her brother’s family. Is a large container for storing sugar properly called a can or a canister? The answer involves prototype theory, which in cognitive linguistics and...