low-touch

low-touch
 adj.— «The company’s approach is so automated that each batch printed of material requires less than 60 seconds of human involvement. The low-touch approach is partly why VistaPrint charges an average of about $40 for an order of 1,000 business cards, compared with roughly $80 at most print shops.» —“Building a Brand Name, via Business Cards” by Bob Tedeschi New York Times Aug. 20, 2007. (source: Double-Tongued Dictionary)

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Further reading

Wouldn’t That Just Cork You?

Deb in Sheboygan, Wisconsin, says that when her mother was disappointed or annoyed she’d say Wouldn’t that just cork you? The idea here is that in the same way that a cork that stops up a bottle, an unexpected or irritating event...

Belittled and Jefferson

U.S. President Thomas Jefferson has been credited with the first use of belittled in print. The word appears in his 1785 Notes on the State of Virginia. This is part of a complete episode.

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