Lollywood
n.— «Pakistan’s film industry is often described as hapless. Dubbed “Lollywood” for its base in the city of Lahore, it doesn’t compare with the thriving art, literature, and music scene of this cultural hot spot in the heart of Punjab Province.» —“Lollywood: Pakistan’s Formulaic Film Industry” by Saadia Iqbal National Geographic Feb., 2005. (source: Double-Tongued Dictionary)
Further reading
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