linglei
n.— «What happens when a booming consumer culture collides with an emerging counterculture? In China the result is linglei chic—advertising that associates products with the images of rebellion and individualism. The message is clear: buy me, and you too can be cool.» —“Linglei Like Me” TIME Asia Feb. 2, 2004. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...