householding
n.— «Another area of growth in the financial/banking sector is in what’s known as “householding.” The term refers to the concept of offering different product lines to an existing customer. Rather than going through the expense of prospecting new customers, this is a cost effective way of increasing business through extending offerings to existing clientele.» —“VARBusiness 500 Sneak Preview: The Most Lucratrive Vertical” by Jennifer Bosavage ChannelWeb Network June 8, 2007. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...