high-touch
adj.— «We face a recurring problem, one of segmentation. We need to segment customer groups and be able to reach all of them—those that need high touch and those that need high tech. All of us are talking about meeting banking needs, and it will become more and more important to understand the segments and have technology for those who need it and high touch for those who need that.» —“Technology: Ally Or Enemy Of Customer Service?” ABA Banking Journal Sept. 1, 1992. (source: Double-Tongued Dictionary)
Further reading
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...