high-touch adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Editorial Note: Often juxtaposed with “high-tech.” Etymological Note: This term was first popularized by John Naisbitt in his book Megatrends: Ten New Directions Transforming Our Lives, published in 1982. (source: Double-Tongued Dictionary)
Further reading
The words tough, through, and dough all end in O-U-G-H. So why don’t they rhyme? A lively new book addresses the many quirks of English by explaining the history of words and phrases. And: have you ever been in a situation where a group makes...
Understanding the varieties of conversational styles can mean the difference between feeling you’re understood and being insulted. “High-involvement” speakers interrupt or talk along with someone else to signal their enthusiasm...