heresthetics
n.— «John Kerry’s suggestion that he might delay acceptance of his nomination and the Republican response to that suggestions, are excellent examples of heresthetics—structuring the world so you can win.» —“Campaign maneuvers…” by Andrew R. Cline Rhetorica May 14, 2004. (source: Double-Tongued Dictionary)
Further reading
An anadrome is a word that forms a whole new word when you spell it backwards. For example, the word “stressed” spelled backwards is “desserts.” Some people’s first names are anadromes. There’s the girl named Noel...