heresthetics
n.— «John Kerry’s suggestion that he might delay acceptance of his nomination and the Republican response to that suggestions, are excellent examples of heresthetics—structuring the world so you can win.» —“Campaign maneuvers…” by Andrew R. Cline Rhetorica May 14, 2004. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...