heresthetics n. the framing of a debate or issue so that one is on the superior or winning side, or so that one’s choices are better-received by others. Also heresthetic. Etymological Note: The term was coined by William Riker (1920–1993). (source: Double-Tongued Dictionary)
Further reading
Understanding the varieties of conversational styles can mean the difference between feeling you’re understood and being insulted. “High-involvement” speakers interrupt or talk along with someone else to signal their enthusiasm...
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...