heresthetics n. the framing of a debate or issue so that one is on the superior or winning side, or so that one’s choices are better-received by others. Also heresthetic. Etymological Note: The term was coined by William Riker (1920–1993). (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
One of the most powerful words you’ll ever hear — and one of the most poignant — isn’t in dictionaries yet. But it probably will be one day. The word is endling, and it means “the last surviving member of a species.” The...