heresthetic
n.— «In this connection the distinction between rhetoric and heresthetic is that rhetoric involves converting others by persuasive argument, whereas heresthetic involves structuring the situation so that others accept it willingly.» —“The Heresthetics of Constitution-Making: The Presidency in 1787, with Comments on Determinism and Rational Choice” by William H. Riker American Political Science Review Mar., 1984. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...