hard eight
n.— «Ad industry executives refer to these last eight weeks of the year the “Hard Eight” because toy makers and others fight so hard for the key Saturday morning time slots.» —“Cashing in on kids Retailers in search of customers for life” by Bruce Horovitz USA Today Dec. 18, 1997. (source: Double-Tongued Dictionary)
Further reading
Brian from Lafayette, Indiana, wonders why chicken is abbreviated CHX in the restaurant industry. Using X as a substitute or shortener has a long history. Medieval scribes sometimes drew a line through the final stroke of an abbreviated word. This...
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...