hanger appeal
n.— «Asos is also not affected by what is known as “hanger appeal,” the need for garments to look good on a rail so that customers will pick them up in the first place.» —“Asos: net gain” by Charlie Porter Telegraph (United Kingdom) Nov. 18, 2008. (source: Double-Tongued Dictionary)
Further reading
Need a slang term that can replace just about any noun? Try chumpie. If you’re from Philadelphia, you may already know this handy placeholder word. And there’s Queens, Brooklyn, Staten Island, Manhattan, and … The Bronx — why do we add...
The emotional appeal of handwriting and the emotional reveal of animal phrases. Should children be taught cursive writing in school, or is their time better spent studying other things? A handwritten note and a typed one may use the very same words...