half-pricing
n.— «Governor Timothy M. Kaine today issued an Executive Order to grant a temporary waiver allowing gasoline retailers to use the practice called half-pricing on older analog pumps which are technically unable to register a price above $3.99 per gallon. Virginia requires that pumps reflect the full price per gallon. Without a waiver, stations with certain pumps would not be able to sell gasoline, if prices reach $4 a gallon. » —“Governor Kaine Orders Exemption for Some Older Gasoline Pumps to Use Half-Pricing” Scott County Virginia Star (Gate City, Virginia) June 11, 2008. (source: Double-Tongued Dictionary)
Further reading
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Disremember V.
As in I disremember his name.