ground
v.— «Jennifer O’Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called grounding. To ground the camera must end definitively on an object or scene that signals the viewer that that segment is over.» —“Five Tips to Become a Soundbite Genius” by Susan Harrow Self SEO June 8, 2005. (source: Double-Tongued Dictionary)
Further reading
For rock climbers, skiers, and other outdoor enthusiasts, the word send has taken on a whole new meaning. You might cheer on a fellow snowboarder with Send it, bro! — and being sendy is a really great thing. Plus: a nostalgic trip to Willa...