Google egg
n.— «Google egg: A small piece of information [most likely a name or phrase] published on the web for the purpose of being “found” by a specific person(s), via an anticipated [or pre-arranged] search query.» —“Coinage” by Mark Pursey intepid Jan. 7, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Jim in Columbia, South Carolina, has noticed sportscasters’ use of the phrase on the season with reference to a period of time. This construction shows up in the sports pages as early as the 1880s, first referring to a team’s revenue and...