güey

güey
 n.— «For many young adults along the border, “güey” is a simple slang greeting among friends. For others, it’s a crude insult that’s not used in polite company.» —“Coors ad makes many question if ” by Maria Cortés Gonzalez El Paso Times (Tex.) May 8, 2004. (source: Double-Tongued Dictionary)

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Further reading

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