Gen Z Shake and Millennial Pause

The so-called “lifestyle influencer accent” you hear in videos on TikTok and YouTube, where someone speaks with rising tones at the end of sentences and phrases, suggesting that they’re about to say something important, is a form of what linguists call floor-holding. The term millennial pause has been used to describe the habit of older users of social media to check to make sure their camera is actually in place and rolling before they speak. In contrast, the Gen Z shake, or jittery movement at the start of a video, supposedly conveys authenticity and spontaneity, and also helps grab and keep a viewer’s attention. This is part of a complete episode.

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