gag and tag
v. phr.— «Geico has dodged the “gag and tag” label by keeping its product front and center, despite the show-stealing purveyors of its service. “This is not a case where the theater has overpowered the brand name.”» —“Leapin’ Lizards” Brandweek Oct. 08, 2007. (source: Double-Tongued Dictionary)