fuwari
n.— «The Fuwari embroidery technique is the first major change in the industry in thirty years. Fuwari is a Japanese word for “soft and furry”; no pictures can do justice to how it looks and feels in person. There is no backing required and can even stitch out on lace. The raised (up to 5mm) stitching is very smooth and can be manipulated for an “upright” or “raised and velvety” appearance.» —“Fuwari embroidery hits Houston” Fibre2fashion July 21, 2007. (source: Double-Tongued Dictionary)
Further reading
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