fourwalling
v.— «The example of “Billy Jack” is being studied by everyone in the industry. Tom Laughlin, the producer, director and star of the 1971 film, was dissatisfied with Warners’ distribution of the film, so he went out and dealt directly with the exhibitors. Under his careful strategy, the film was recently re-released by Warners to astonishing business.…John Rubel, vice president of Billy Jack Productions, explains Laughlin’s “four-walling” scheme that proved so successful on re-release: “Instead of the usual percentage deal, we rent the theater for a week so that we become in effect the exhibitor of the film.”» —“So You Make a Movie—Will the Public Ever See It?” by Stephen Farber in Los Angeles New York Times Feb. 24, 1974. (source: Double-Tongued Dictionary)
Further reading
Some college students are using the word loyalty as a synonym for monogamy. Are the meanings of these words now shifting? Plus, a biologist discovers a new species of bat, then names it after a poet he admires. Also, warm memories of how a childhood...
Need a slang term that can replace just about any noun? Try chumpie. If you’re from Philadelphia, you may already know this handy placeholder word. And there’s Queens, Brooklyn, Staten Island, Manhattan, and … The Bronx — why do we add...