fourwalling
v.— «How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American Something,” or simply the “American Something”—and you four-wall it.…This new marketing technique, so-called because the film-maker literally rents the theater’s foour walls himself, has already made fortunes.…Dub’s astonishing success is due almost entirely to his adroit use of four-walling.» —“‘Four-Walling’ Hikes Movie Profits” by Charles Foley News Journal (Mansfield, Ohio) Oct. 27, 1974. (source: Double-Tongued Dictionary)
Further reading
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...
Trivia time! Where in the United States can you visit Soda City? If you answered Columbia, South Carolina, you’re right! This nickname apparently derives from an old practice of abbreviating Columbia as Cola. The locals then referred to the town as...