fourwalling
v.— «Kroger Babb, who billed himself as “America’s Fearless Young Showman,” ruled over a vast army of Mom and Dad “roadshow units” from his headquarters in Worthington, Ohio. He used a form of exhibition that has all but disappeared today, called “fourwalling.” Instead of booking his film into theaters for a percentage of the box office, he would simply rent the theater outright and take it over for the week or, in smaller markets, just one or two days. He would pay for all advertising and promotion, put his own banners and marquees out front, and turn the theater into a midway attraction, complete with lobby curiosities designed to lure customers.» —“Kroger Babb’s Roadshow” by Joe Bob Briggs Reason (Los Angeles, California) Nov., 2003. (source: Double-Tongued Dictionary)
Further reading
The slang phrase someone ate and left no crumbs means the person did something really well. In a previous call, a listener who works in theater noted the use of ate to mean “did something well,” as in they really ate that haircut! This...
David says that when he was growing up in Akron, Ohio, his family referred to the grassy area between the sidewalk and street as the devil strip. He’s since moved to Nashville, Tennessee, where he doesn’t hear that term. There are lots...