four-quadrant film
n.— «But the bigger a film budget becomes, the more it’s thought necessary to attract EVERYONE to see it in order to pay off that budget (making it a “four-quadrant” film, in current parlance). So the more expensive the film, the more it will be driven by male characters.» —“Insight From Inside” by Brian Nelson Peter Sagal: Blog Apr. 3, 2008. (source: Double-Tongued Dictionary)
Further reading
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This entry doesn’t give much of a definition. Here’s one:
“Just what does “four-quadrant” mean? It’s a movie that appeals to all four main demographic groups—young and old, male and female.”
from http://coverageink.blogspot.com/2006/09/meet-four-quadrants.html