flare

October 1, 2008

flare
n.— «These ads are more what is called "flares"—with little-to-no presence on TV, but a big internet presence that the groups are trying to use to get free media attention.» —“In TV Ads, Third-Party Liberal Groups Attack McCain’s Health, Temperament” by Jake Tapper ABC News Sept. 26, 2008. (source: Double-Tongued Dictionary)

Tagged as:ads Health Liberal McCain media attention party third

Punctuation Party

On Twitter, @HerbertStyles ponders what it would be like if all the punctuation marks went to a party. This is part of a complete episode. Transcript of “Punctuation Party” You’re listening to A Way with Words, the show about language and how we use...

Latin Segments

ASICS Name Origin

The Latin phrase mens sana in corpore sano, or “a healthy mind in a healthy body,” comes from one of the Satires of the ancient Roman poet Juvenal. Fast-forward to 1977, when a Japanese manufacturer of athletic footwear was looking for a name for...

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