flare
n.— «These ads are more what is called "flares"—with little-to-no presence on TV, but a big internet presence that the groups are trying to use to get free media attention.» —“In TV Ads, Third-Party Liberal Groups Attack McCain’s Health, Temperament” by Jake Tapper ABC News Sept. 26, 2008. (source: Double-Tongued Dictionary)
Further reading
Martha from Tallahassee, Florida, remembers hearing older relatives announce they were going for their constitutional, a term that traces back to Latin constitutio, meaning “character,” “disposition,” “nature,” or “the essence of a thing.” Its...
On Twitter, @HerbertStyles ponders what it would be like if all the punctuation marks went to a party. This is part of a complete episode. Transcript of “Punctuation Party” You’re listening to A Way with Words, the show about language and how we use...