fast fashion
n.β Β«Working on the principle that the customer is always right, Topshop and H&M are among a clique of “fast fashion” companies that includes Zara, Camaieu and other European retailers that not only solicit and value customer insights, they act on them. Hereβs how: Walk into a Topshop store, pick up a print skirt, then ask a salesperson if thereβs a complementary white T-shirt with a plunging neckline. If the store doesnβt stock such a T-shirt, the store manager will likely transmit a message to the companyβs buyers and design teams. In a few weeks or less, that T-shirt could land on a Topshop shelf.Β» ββFashionβs New Fast Lane” by Kristine Miller Forbes Sept. 12, 2006. (source: Double-Tongued Dictionary)