fam trip
n.— «One example of working with S.C. PRT is the familiarization trips Santee Cooper Country arranges for personnel who work at the Welcome Centers. “Fam trips,” as they’re called, involve traveling around to the destinations to get a firsthand look at what they’re promoting.» —“Santee Cooper Country—One of the greatest fish stories of all time” Times and Democrat (Orangeburg, South Carolina) Sept. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
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similar phrase is heard in the travel industry – a “famil” is a familiarisation trip where a travel agent visits holiday locations