extinction
n.— «But the thing is, as Natasha points out, the language of the slot machine industry belies its ultimate aims. There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we need to reduce time-to-extinction, and so on. What’s extinction? That’s the moment that the customer—the gambler sitting at the slot machine—runs out of money. The wallet, or credit card, is now “extinct.” Mission accomplished. (Now, if we could just achieve that a little bit quicker with an improved design…).» —“The flip side of customer experience” by Mark Hurst Good Experience May 1, 2008. (source: Double-Tongued Dictionary)
Further reading
A Philadelphia, Pennsylvania, listener has been pondering the saying It’s an ill wind that blows nobody good, and specifically whether she uses it correctly. The expression usually appears as It’s an ill wind that blows nobody any good...
Quiz Guy John Chaneski has a take-off puzzle involving the letters V and W. Each sentence clues two words, one of which has lost either a V or a W. For example, what two words does the following sentence suggest? He plugged his guitar into the...