extinction
n.— «But the thing is, as Natasha points out, the language of the slot machine industry belies its ultimate aims. There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we need to reduce time-to-extinction, and so on. What’s extinction? That’s the moment that the customer—the gambler sitting at the slot machine—runs out of money. The wallet, or credit card, is now “extinct.” Mission accomplished. (Now, if we could just achieve that a little bit quicker with an improved design…).» —“The flip side of customer experience” by Mark Hurst Good Experience May 1, 2008. (source: Double-Tongued Dictionary)
Further reading
The phrase This ain’t my first rodeo, meaning “This isn’t my first time” or “I already have experience with this” goes back at least as far as the 1981 Joan Crawford biopic Mommie Dearest, where Faye Dunaway as...
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...