eventize

eventize
 n.— «Feldstein and Peter Staddon often used a word I would hear a lot around Los Angeles: “eventize.” As in, “We really need to eventize the hell out of this release.”» —“Box Office in a Box” by Jon Gertner New York Times Nov. 14, 2004. (source: Double-Tongued Dictionary)

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Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...