Home » Dictionary » erokawa

erokawa

erokawa
 adj.— «Erokawa, the women’s weekly says, is a conjunction of the English word “erotic” and “kawaii,” the Japanese for cuteness, especially of the sickly sweet, saccharine-type. Though women had until recently largely tended to shun the “erotic” look because it made them appear cheap, now erokawa—cute but sexy—is apparently all the rage, especially among younger housewives.» —“Saitama’s Sharapova at forefront of housewives’ flash the flesh fad” by Ryann Connell Mainichi Daily Times (Japan) Feb. 15, 2006. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Wasei-Eigo, Japan-Made English

Leo, a scientIst in Tucson, Arizona, used to live in Japan, where he often heard Japanese speakers using English that wasn’t quite correct. For example, one Japanese friend described someone “full of worry” as scareful. Another...