What’s the difference between the words insure and ensure? To ensure means to make certain. Insure means to protect someone or something from risk, and should be used exclusively in a financial sense. This is part of a complete episode.
Transcript of “Ensure vs. Insure”
I’m looking through our electronic email bag here, and we have a question from Carrie Ives in Richardson, Texas.
She writes, I was looking at a label and it said for safety reasons to be sure to ensure that blah blah is in the correct location. I thought it should be ensure.
Before I mentioned to the company that made the label what I think is a typo, I wanted to make sure that it is. Would you please let me know?
So on the package, it said I-N-S-U-R-E, and she thinks it should be E-N-S-U-R-E.
Yes, yes. Very observant. Yes, very observant. Carrie, you’re exactly right. It should be ensure unless you’re taking out a policy on it, right?
Right, exactly. Just ensure instead of ensure.
What are your questions? What did you come across? What do we need to know? Send it to words@waywordradio.org or give us a call, 877-929-9673.

