Ensure vs. Insure

What’s the difference between the words insure and ensure? To ensure means to make certain. Insure means to protect someone or something from risk, and should be used exclusively in a financial sense. This is part of a complete episode.

Transcript of “Ensure vs. Insure”

I’m looking through our electronic email bag here, and we have a question from Carrie Ives in Richardson, Texas.

She writes, I was looking at a label and it said for safety reasons to be sure to ensure that blah blah is in the correct location. I thought it should be ensure.

Before I mentioned to the company that made the label what I think is a typo, I wanted to make sure that it is. Would you please let me know?

So on the package, it said I-N-S-U-R-E, and she thinks it should be E-N-S-U-R-E.

Yes, yes. Very observant. Yes, very observant. Carrie, you’re exactly right. It should be ensure unless you’re taking out a policy on it, right?

Right, exactly. Just ensure instead of ensure.

What are your questions? What did you come across? What do we need to know? Send it to words@waywordradio.org or give us a call, 877-929-9673.

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