enginet
n.— «These applications are sometimes referred to in the press and industry as Web 2.0 applications, web engines, networked engines or “enginets.” Enginets are networked applications delivered via networked media (like the Web and wireless) that are designed to engage a target audience around a particular type of human behavior, like dating, creating, sharing of content (often music, video and written content), social networking, ecommerce and trading, among a variety of others.» —“CTO or Director of Engineering” paidContent.org: Job Listings Jan. 13, 2008. (source: Double-Tongued Dictionary)