Elvis factor
n.— «What is the Elvis Factor? I once read that 10 percent of the American people think Elvis still alive, and 8 percent believe that if you send him a letter, he will answer it. That’s the Elvis factor. You have to remember that, no matter what, 10 percent of the people are probably not capable of clear, rational thought.» —“FAQ” by Larry Elder LarryElder.com , 2002. (source: Double-Tongued Dictionary)
Further reading
Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their way into the river over the centuries, everything from ancient Roman jewelry to modern...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...