elevator spiel
n.— «The art of the pitch boils down to what we call “the two-minute elevator spiel.” You’re on your way to your office, and you’re riding the elevator. The doors open, and the CEO gets on. As the doors slowly slide shut, she turns to you and asks, “What are you working on that makes a difference to this company?” Her eyes bore into you. You’re alone in the elevator with the biggest of the big cheeses, and you’ve got two minutes to tell her exactly why your project matters.» —“The Wow Project” by Tom Peters Fast Company May 1, 1999. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
Brenna, a nurse in Rapid City, South Dakota, says she was on a hospital elevator full of people and when the doors opened and someone in the back was trying to get off, she piped up with One side or a leg off!, but no one understood that phrase. It...