elevator speech

elevator speech
 n.— «Tom Boardman urges that we always have available a 30-second “elevator speech” for when we ride the elevator with our chief executive officer and are asked, “Well, what’s new in the numbers game?”» —“Statistics-Aided Manufacturing: A Look Into the Future” by Gerald J. Hahn American Statistician May, 1989. (source: Double-Tongued Dictionary)

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Further reading

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