drama pricing
v. phr.— «She’s going to advertise the house as, “Drama Pricing.” “We want to put it on for a drama price, and a drama price is something that catches attention today, and that is really pricing under all the competition so that a buyer, it catches their eye, and they realize that there may be some value here.”» —“Reality Check: They Get It! Lower your Price, Sell Your House” by Diana Olick CNBC Nov. 29, 2006. (source: Double-Tongued Dictionary)
Further reading
Sam in St. Charles, Illinois, says that when he mentioned a big old water tower nearby, his mother corrected him, saying the water tower wasn’t old, it was new. Can’t you use big old or big ol’ in that way? Of course you can! The...
Those annoying add-on fees that come at the end of an online transaction are part of a lucrative practice known as drip pricing. The word drip has become a descriptor for anything that slowly increases revenue. For example, drip marketing involves...