drama price
v. phr.— «As the Fall Market approached, I had conversations with the sellers about the idea of “drama pricing.” I knew there were a few other unrenovated buildings coming on the market in September. In order to create excitement for the listing relative to this brand new inventory, we had to drama price the property. This would give the property “top of mind” awareness even in competition with the new inventory coming to market.» —“Another Repositioning Experience by Bill Dellea…“ TrueNorth Principles Feb. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
Sam in St. Charles, Illinois, says that when he mentioned a big old water tower nearby, his mother corrected him, saying the water tower wasn’t old, it was new. Can’t you use big old or big ol’ in that way? Of course you can! The...