detailing
n.β Β«Direct-to-physician activities accounted for the bulk of spending, with $5.3 billion spent on a practice called “detailing”βvisits to physicians by pharmaceutical sales representatives in order to promote their firmβs drugs. Free drug samples distributed during these visits were valued at roughly $16.4 billion.Β» ββPharmaceutical marketing tactics hold little sway with prescribing physicians” by Nancy Gardner University of Washington News and Information (Seattle, Washington) Dec. 7, 2004. (source: Double-Tongued Dictionary)