detailing
n.— «Direct-to-physician activities accounted for the bulk of spending, with $5.3 billion spent on a practice called “detailing”—visits to physicians by pharmaceutical sales representatives in order to promote their firm’s drugs. Free drug samples distributed during these visits were valued at roughly $16.4 billion.» —“Pharmaceutical marketing tactics hold little sway with prescribing physicians” by Nancy Gardner University of Washington News and Information (Seattle, Washington) Dec. 7, 2004. (source: Double-Tongued Dictionary)
Further reading
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