depersonalize
v.— «In military jargon, the city has been “depersonalized”—districts are given American names like “Queens” to replace their Iraqi names.» —“Another Iwo Jima?” by Rory McCarthy in Baghdad, Iraq Salon Nov. 9, 2004. (source: Double-Tongued Dictionary)
Further reading
The cardboard cylinder left after the last sheet of toilet, tissue, or wrapping paper comes off the roll has inspired families to make up a lot of names for the tube or the sounds you can make with it. These include oh-ah, oh-ah, drit-drit, dah-dah...
For rock climbers, skiers, and other outdoor enthusiasts, the word send has taken on a whole new meaning. You might cheer on a fellow snowboarder with Send it, bro! — and being sendy is a really great thing. Plus: a nostalgic trip to Willa...