cuddle market
n.β Β«In the post-“Scream” horror world, the target audience is primarily young girlsβor what some producers call the “cuddle” market, teenagers who want excuses to squeal and clutch each other in the dark. That demographic generally holds true even for the torture films offered by the “Saw” and “Hostel” series.Β» ββHollywood gore suffers from box office anemia” by Rachel Abramowitz, Sheigh Crabtree Los Angeles Times June 9, 2007. (source: Double-Tongued Dictionary)