crowdsourcing
n.β Β«Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isnβt always free, but it costs a lot less than paying traditional employees. Itβs not outsourcing; itβs crowdsourcing.Β» ββThe Rise of Crowdsourcing” by Jeff Howe Wired June, 2006. (source: Double-Tongued Dictionary)