commonizing
n.— «DaimlerChrysler wants to reduce engineering costs by paring down the number of different parts used across brands, said Frank Klegon, the Chrysler Group’s vice president of product development process and components. “Commonizing,” as it’s known in the industry, will be Klegon’s top priority.» —“DCX models will share more parts” by Ed Garsten in Traverse City Detroit News (Mich.) Aug. 7, 2005. (source: Double-Tongued Dictionary)