burn
n.— «Jarrett Jack’s solid preseason might push Roy to playing more at shooting guard, but he’ll still get a lot of what a lot of people annoyingly refer to as “burn” this year—more than anyone else on this list. He’s already over-hyped, due to Chris Paul’s shocking and sudden rise to fantasy prominence. Call it “The Paul Effect.” Everyone’s going to want a rookie point guard this year. A rookie guard with lots of “burn.” Mad amounts of “burn.” Third degree “burn.” I’ll stop now…» —“Playing For Keeps” by John Cregan NBA.com Oct. 26, 2006. (source: Double-Tongued Dictionary)