bum-vertizing
n.— «A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site—he calls it “bum-vertizing.” Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work.» —“Web Entrepreneur Banks on ‘Bum-vertising’” ABC News Aug. 11, 2005. (source: Double-Tongued Dictionary)
Further reading
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...
Have you ever googled your own name and found someone else who goes by the very same moniker? There’s a word for that: googleganger. Plus, the language of hobbyists and enthusiasts: If you’re a beekeeper, perhaps you call yourself a...