bum-vertizing
n.— «A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site—he calls it “bum-vertizing.” Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work.» —“Web Entrepreneur Banks on ‘Bum-vertising’” ABC News Aug. 11, 2005. (source: Double-Tongued Dictionary)
Further reading
Many of us struggled with the Old English poem “Beowulf” in high school. But what if you could actually hear “Beowulf” in the English of today? There’s a new translation by Maria Dahvana Headley that uses contemporary...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...