blue bird sale
n.— «The flip side of this is the “blue bird” sale, where the product is offered at, say, 100 with full expectation that it will sell for 90, but the customer either pays list or selects several high-priced options.» —by Lawrence E. Koslow Business Abroad: A Quick Guide to International Business Transactions Apr. 15, 1996. (source: Double-Tongued Dictionary)