bud vase feature
n.— «A “bud vase feature” is functionality outside the core purpose of a product that evokes emotion about the product, and allows the user to express their personality or character in their use of the product.» —“Bud vase features” by Marc Hedlund 37signals Apr. 27, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...